LIVE
A LITTLE
PURA

#HEALTHYLIFEGOALS

We’ve all got #healthylifegoals, but they’re way easier to set than achieve.
What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.

Low

Sugar

Natural

Flavours

No

Colourants

EVOLVED
REFRESHMENT

At PURA, we’re passionate about healthier living.
That’s why our soda exists to offer you all the taste and refreshment of a soft drink, with none of the bad stuff. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

HIT
REFRESH

PURA is soda, but without sugar rushes, rude colours, artificial sweeteners and synthetic ingredients no one can pronounce. Tasty and refreshing, PURA Soda has just five ingredients, a sprinkle of pure cane sugar and a skinny 60 calories per 330 ml can. No animal by-products either, including BS. It’s soda PURA and simple.

65 cal

per 330 ml can

DON’T
SWEAT
THE SWEET
STUFF

Sickly sweet isn’t one of our refreshing flavours. As far as we know, of all the sodas available in South Africa, PURA Soda has the least amount of added sugar. When we add it, we do it sparingly, to enhance the flavour rather than to be the flavour. Why do you think our can is so skinny?

NO
ARTIFICIAL
SWEETNESS

We don’t go for ingredients that were made in a lab. Often these strange chemical concoctions taste so sweet, change the fundamental taste of the flavour and leave an overly sweet after-taste. We now know that many artificial sweeteners are associated with nasty health risks and side effects. Just don’t go there. That’s why the small amount of sugar that you’ll find in PURA Soda is pure cane sugar, naturally.

NATURAL
BORN
THRILLER

Our flavours come from natural sources. No compromises.
The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.

#

NOFILTER

We don’t do colourants. Why? Because your eyes don’t have taste buds. Artificial colourants are only added to foods and beverages to make them more visually appealing – which is why we’ve come to expect an orange-coloured drink to have an orange taste. The truth is, colourants aren’t related to flavour at all. We’re just being transparent with you.

LIVE
A LITTLE
PURA

#HEALTHYLIFEGOALS

We’ve all got #healthylifegoals, but they’re way easier to set than achieve.
What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.

Low

Sugar

Natural

Flavours

No

Colourants

EVOLVED
REFRESHMENT

At PURA, we’re passionate about healthier living.
That’s why our soda exists to offer you all the taste and refreshment of a soft drink, with none of the bad stuff. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

HIT
REFRESH

PURA is soda, but without sugar rushes, rude colours, artificial sweeteners and synthetic ingredients no one can pronounce. Tasty and refreshing, PURA Soda has just five ingredients, a sprinkle of pure cane sugar and a skinny 60 calories per 330 ml can. No animal by-products either, including BS. It’s soda PURA and simple.

65 cal

per 330 ml can

DON’T
SWEAT
THE SWEET
STUFF

Sickly sweet isn’t one of our refreshing flavours. As far as we know, of all the sodas available in South Africa, PURA Soda has the least amount of added sugar. When we add it, we do it sparingly, to enhance the flavour rather than to be the flavour. Why do you think our can is so skinny?

NO
ARTIFICIAL
SWEETNESS

We don’t go for ingredients that were made in a lab. Often these strange chemical concoctions taste so sweet, change the fundamental taste of the flavour and leave an overly sweet after-taste. We now know that many artificial sweeteners are associated with nasty health risks and side effects. Just don’t go there. That’s why the small amount of sugar that you’ll find in PURA Soda is pure cane sugar, naturally.

NATURAL
BORN
THRILLER

Our flavours come from natural sources. No compromises.
The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.

#

NOFILTER

We don’t do colourants. Why? Because your eyes don’t have taste buds. Artificial colourants are only added to foods and beverages to make them more visually appealing – which is why we’ve come to expect an orange-coloured drink to have an orange taste. The truth is, colourants aren’t related to flavour at all. We’re just being transparent with you.

LIVE
A LITTLE
PURA

#HEALTHYLIFEGOALS

We’ve all got #healthylifegoals, but they’re way easier to set than achieve.
What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.

Low

Sugar

Natural

Flavours

No

Colourants

EVOLVED
REFRESHMENT
At PURA, we’re passionate about healthier living.

That’s why our soda exists to offer you all the taste and refreshment of a soft drink, with little or none of the bad stuff. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

HIT
REFRESH

PURA is soda, but without sugar rushes, rude colours, artificial sweeteners and synthetic ingredients no one can pronounce. Tasty and refreshing, PURA Soda has just five ingredients, a sprinkle of pure cane sugar and a skinny 60 calories per 330 ml can. No animal by-products either, including BS. It’s soda PURA and simple.

65 cal

per 330 ml can

DON’T SWEAT
THE SWEET STUFF

Sickly sweet isn’t one of our refreshing flavours. As far as we know, of all the sodas available in South Africa, PURA Soda has the least amount of added sugar. When we add it, we do it sparingly, to enhance the flavour rather than to be the flavour. Why do you think our can is so skinny?

NO ARTIFICIAL
SWEETNESS

We don’t go for ingredients that were made in a lab. Often these strange chemical concoctions taste so sweet, change the fundamental taste of the flavour and leave an overly sweet after-taste. We now know that many artificial sweeteners are associated with nasty health risks and side effects. Just don’t go there. That’s why the small amount of sugar that you’ll find in PURA Soda is pure cane sugar, naturally.

NATURAL BORN
THRILLER

Our flavours come from natural sources. No compromises.
The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.

# NOFILTER

 

We don’t do colourants. Why?
Because your eyes don’t have taste buds. Artificial colourants are only added to beverages to make them more visually appealing – which is why we’ve come to expect an orange-coloured drink to have an orange taste. The truth is, colourants aren’t related to flavour at all. We’re just being transparent with you.

LIVE
A LITTLE
PURA

#HEALTHYLIFEGOALS

We’ve all got #healthylifegoals, but they’re way easier to set than achieve.
What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.

Low Sugar

Natural Flavours

No Colourants

EVOLVED
REFRESHMENT

At PURA, we’re passionate about healthier living.
That’s why our soda exists to offer you all the taste and refreshment of a soft drink, with little or none of the bad stuff. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

HIT
REFRESH

PURA is soda, but without sugar rushes, rude colours, artificial sweeteners and synthetic ingredients no one can pronounce. Tasty and refreshing, PURA Soda has just five ingredients, a sprinkle of pure cane sugar and a skinny 60 calories per 330 ml can. No animal by-products either, including BS. It’s soda PURA and simple.

65 cal

per 330 ml can

DON’T
SWEAT
THE SWEET
STUFF

Sickly sweet isn’t one of our refreshing flavours. As far as we know, of all the sodas available in South Africa, PURA Soda has the least amount of added sugar. When we add it, we do it sparingly, to enhance the flavour rather than to be the flavour. Why do you think our can is so skinny?

NO
ARTIFICIAL
SWEETNESS

We don’t go for ingredients that were made in a lab. Often these strange chemical concoctions taste so sweet, change the fundamental taste of the flavour and leave an overly sweet after-taste. We now know that many artificial sweeteners are associated with nasty health risks and side effects. Just don’t go there. That’s why the small amount of sugar that you’ll find in PURA Soda is pure cane sugar, naturally.

NATURAL
BORN
THRILLER

Our flavours come from natural sources. No compromises.
The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.

# NOFILTER

We don’t do colourants. Why? Because your eyes don’t have taste buds. Artificial colourants are only added to foods and beverages to make them more visually appealing – which is why we’ve come to expect an orange-coloured drink to have an orange taste. The truth is, colourants aren’t related to flavour at all. We’re just being transparent with you.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.

SEVILLE ORANGE

If you’re feeling fancy, you can call it ‘citrus aurantium’. We call it Seville Orange, or just plain delicious. Because that’s what this citrus delight from Seville, Spain is.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.

CRANBERRY

Not sweet, not sour, this refreshing little number is best served ice-cold on a hot summer’s day, or with a splash of vodka if you’re feeling cosmopolitan.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.

CUCUMBER AND LIME

Made from no ordinary cuke, the General Lee Cucumber grown in Florida to be exact, and Mexican or Peruvian limes. This cool cucumber and lime duet has been distilled and cold pressed at origin for a crisp, fresh tang unlike any you’ve ever tasted.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.

LEMON AND ELDERFLOWER

Even lemons need company, right? Picked, extracted, distilled and blended with elderflowers into a rush of floral, lemony joy. The elderflowers are from English hedgerows, renowned for growing some of the highest quality elder bushes in Europe.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.

POMEGRANATE

Zesty, sharp and as fresh as a mountain stream, this PURA Soda slips down easy like Sunday morning, quenching your thirst drop after drop.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.


GINGER AND LIME

We extract the essential oils from the ginger plant “Zingiber officinale” that grows in the provinces of Eastern China. We then add essential oils from the peels of ripe lemons grown in Tucumán, Argentina. What a heady mix.

A PURA
TASTE

5 Unique, natural flavours for the
discerning soda drinker.


JUNIPER

Zesty, sharp and as fresh as a mountain stream, this PURA Soda slips down easy like Sunday morning, quenching your thirst drop after drop.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


SEVILLE ORANGE

If you’re feeling fancy, you can call it ‘citrus aurantium’. We call it Seville Orange, or just plain delicious. Because that’s what this citrus delight from Seville, Spain is.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


CRANBERRY

Not sweet, not sour, this refreshing little number is best served ice-cold on a hot summer’s day, or with a splash of vodka if you’re feeling cosmopolitan.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


CUCUMBER AND LIME

Made from no ordinary cuke, the General Lee Cucumber grown in Florida to be exact, and Mexican or Peruvian limes. This cool cucumber and lime duet has been distilled and cold pressed at origin for a crisp, fresh tang unlike any you’ve ever tasted.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


LEMON AND ELDERFLOWER

Even lemons need company, right? Picked, extracted, distilled and blended with elderflowers into a rush of floral, lemony joy. The elderflowers are from English hedgerows, renowned for growing some of the highest quality elder bushes in Europe.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


POMEGRANATE

Zesty, sharp and as fresh as a mountain stream, this PURA Soda slips down easy like Sunday morning, quenching your thirst drop after drop.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


GINGER AND LEMON

We extract the essential oils from the ginger plant “Zingiber officinale” that grows in the provinces of Eastern China. We then add essential oils from the peels of ripe lemons grown in Tucumán, Argentina. What a heady mix.

A PURA
TASTE

7 Unique, natural flavours for the
discerning soda drinker.


JUNIPER

Zesty, sharp and as fresh as a mountain stream, this PURA Soda slips down easy like Sunday morning, quenching your thirst drop after drop.

#livealittlePURA

At PURA Soda we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. Here’s the thing, we all have busy lives and many day-to-day commitments and stresses that make “living a little PURA” difficult to do, and sometimes seemingly out of our reach – we’re only human after all.
At PURA Soda we look to live our lives a little PURA – to do the small things every day that make a difference. For instance, when we sample at events or in-store, we only use cups that are made of a bamboo paper mix that is 100% compostable, and fully sustainable. Our cans and bottles are 100% recyclable, we are an active member of Clean C (www.cleanc.co.za), and we are getting involved in local downstream recycling and urban greening in townships. As an organisation, we also seek to provide local empowerment opportunities within our surrounding communities.

We have built this into our drinks.

Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA

#livealittlePURA

At PURA Soda we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. Here’s the thing, we all have busy lives and many day-to-day commitments and stresses that make “living a little PURA” difficult to do, and sometimes seemingly out of our reach – we’re only human after all.
At PURA Soda we look to live our lives a little PURA – to do the small things every day that make a difference. For instance, when we sample at events or in-store, we only use cups that are made of a bamboo paper mix that is 100% compostable, and fully sustainable. Our cans and bottles are 100% recyclable, we are an active member of Clean C (www.cleanc.co.za), and we are getting involved in local downstream recycling and urban greening in townships. As an organisation, we also seek to provide local empowerment opportunities within our surrounding communities.

We have built this into our drinks.

Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA

#livealittlePURA

At PURA Soda we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. Here’s the thing, we all have busy lives and many day-to-day commitments and stresses that make “living a little PURA” difficult to do, and sometimes seemingly out of our reach – we’re only human after all.
At PURA Soda we look to live our lives a little PURA – to do the small things every day that make a difference. For instance, when we sample at events or in-store, we only use cups that are made of a bamboo paper mix that is 100% compostable, and fully sustainable. Our cans and bottles are 100% recyclable, we are an active member of Clean C (www.cleanc.co.za), and we are getting involved in local downstream recycling and urban greening in townships. As an organisation, we also seek to provide local empowerment opportunities within our surrounding communities.

We have built this into our drinks.

Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA

#livealittlePURA

At PURA Soda we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. Here’s the thing, we all have busy lives and many day-to-day commitments and stresses that make “living a little PURA” difficult to do, and sometimes seemingly out of our reach – we’re only human after all.
At PURA Soda we look to live our lives a little PURA – to do the small things every day that make a difference. For instance, when we sample at events or in-store, we only use cups that are made of a bamboo paper mix that is 100% compostable, and fully sustainable. Our cans and bottles are 100% recyclable, we are an active member of Clean C (www.cleanc.co.za), and we are getting involved in local downstream recycling and urban greening in townships. As an organisation, we also seek to provide local empowerment opportunities within our surrounding communities.

We have built this into our drinks.

Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA

WORD
ON THE
STREET

Mashley Nematswerani Mahada

“Am not a sugar person so this is my number 1 drink. #pura u r so refreshing.”

Casey Elizabeth Kidson

“Coolest thing I have EVER FOUND! It’s like somehow this company read my mind! It’s crazy refreshing WITHOUT that gross fake sweet after taste in the back of your throat! I’m so impressed by this product wow!”

Cassienuritnakar

“I’m simply just Addicted. No other way to explain it.”

Kashiefa_Williams

“@pura_soda absolutely taking it everywhere we go nowadays.”

Jade Koen

“Wow… 5 ingredients. And even if they were lying and omitted the artificial ingredient, I can vouch after tasting that it is definitely not in this beverage. Mind – Blown. Faith restored in humanity. Keep it up guys, you’re outsmarting the corporate giants. My new favourite and the only carbonated beverage you’ll ever see me drinking!”

Jesse De Beer

“A delicious range of sodas and a far healthier alternative to all sugary and artificially sweetened sodas on the market. Beautiful branding and a delightful new concept with crazy cool flavours.”

Kim Simpson

“Oh no, you making me choose a favourite!!! They all so refreshing and delish. I love the cucumber and lime plain and with my gin.”

FAQs

WHAT’S THE LOW DOWN ON THE SUGAR DEBATE?

Let’s make a complex story as simple as possible. Sugar ain’t good for you, so you need to reduce it as much as you can. According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are:

Men: 9 teaspoons

Women: 6 teaspoons<

PURA Soda has got a small amount of sugar to enhance flavour - around 2 - 2 ½ teaspoons in our 330 ml can – rather than be the flavour.

It’s hard to get a tasty drink with no sugar so we’ve used with as little as possible. A pretty sweet deal we like to think.

WHY ONLY 5 INGREDIENTS?

Simple. If you have to add too many ingredients, what are you trying to hide? Just take a look at the ingredients panel on some soft drinks and you’ll need your fingers and your toes to count them all.

We’ve kept PURA Soda as simple as possible with just five ingredients:

Highly carbonated soda water for maximum refreshment.

A small amount of pure cane sugar to enhance flavour.

Natural flavours, not synthetics.

A smidgen of citric acid to balance the flavours and provide more zing.

Sodium benzoate to preserve the product integrity over the shelf life.

IS PURA SODA A FLAVOURED WATER?

Nope. PURA Soda is a carbonated soda with plenty bubbles for optimum refreshment. Sparkling waters have smaller bubbles and are more about hydration than refreshment. PURA Soda doesn't use colourants so looks like a water but it is a soda! PURA Soda also uses natural flavors and a small amount of sugar. Many sparkling flavored waters use artificial flavors and artificial sweeteners or loads of sugar.

IS PURA SODA ALCOHOLIC?

No, but feel free to add your own.

WHAT MAKES PURA SODA SO REFRESHING?

Without getting too technical, sodas are so refreshing because they’re highly carbonated, unlike still and sparkling drinks which are great for hydration but won’t blow your socks off on the refreshment scale.

ARE ALL THE FLAVOURS ALREADY AVAILABLE?

Currently, you'll find 6 out of our 7 unique flavours at your nearest refreshing outlet. A new and exciting flavour will be out soon. Watch this space!

OUR PARTNERS

SAY HELLO.

CONTACT 
For any general queries contact info@purabeverageco.com
Tel: +27 (0)21 671 2666
For any sales queries contact sales@purabeverageco.com
Tel: +27 (0) 79 875 2344
For any events sponsorship contact events@purabeverageco.com
For all finance related queries contact accounts@purabeverageco.com
ADDRESS

PURA Beverage Company (PTY) LTD
Head Office
Unit 3, 8 Stibitz Street
Westlake Business Park, 7945

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